When Graham Craig wakes up in his apartment on 3rd St. between Ave A and B, he opens up his Mac Book pro and becomes http://lightsonic.tumblr.com/. As Light Sonic, Craig owns a world filled with colorful gifs of Crash Bandicoot, deep house songs from Sound Cloud, and humorous bumper stickers that are shared with everyone who chooses to be a guest to his online domain.
“While Facebook is all about everyone else’s business, and automatically has you wasting time in a world miles away from your comfort zone, Tumblr condenses your experiences in a more individualized way, “ says Craig when referring to his less preferred social medium forum, Facebook.
Tumblr is a social networking center that has been in an existence since 2007. Craig had been introduced to it in 2010, the same year the website was named a finalist in the Lead 411 “New York City Hot 125,” list of rapidly growing internet companies. Its specialty is centered on micro blogging, a type of Internet communication where small fragments of information, such as video clips, small groups of words, and images are posted as the main function for an individual blog.
“The little things that help get you through the day are all on your personal page and it’s hard to push yourself back into an extremely disinterested world,” Craig explains further about his digital playground.
Tumblr set out to create a virtual environment, which simplifies your experiences. You only see small and therefore more manageable information that particular to a person’s interes. It’s more individualized.
“Tumblr’s appeal lies in its simplicity,” states Doree Shafrir in his profile piece from the New York Observer, “Would You Take a Tumblr With This Man?”
Shafrir’s piece was covering the behind the scenes world of Tumblr founder, 24 year old David Karp. Karp has been entrepreneur and innovator to the World Wide Web since he was 17 years old. The desire for idiosyncratic personal tastes to be what a web user looks for was the core idea in the genesis of the social media site. When the forum was created, the ability to maintain a level of control over the area of the Internet that represents an individual person was only present in profiles on MySpace and Facebook.
“…There are no fields asking for where you went to college or even your name,” explained Shafrir.
This aspect of Tumblr assists a variety of users today in revealing minimal details about their real life experiences to those who follow their blog. Take for example, Winslow Laroche who is a 22-year-old former student, who spends most of his days reblogging interesting small pieces of information to his personal Tumblr page, http://jesuisperdu.tumblr.com/ Even though Laroche spends his days couch surfing, his enormous list of followers can count on Jesuisperdu for perhaps a picture of the Rolling Stones hanging witb Bob Marley or a theme song to a forgotten 1990s television drama. Coincidentally the English translation of the title of Laroche’s popular blog is “I am lost.” Tumblr is a sort of compass for a lost generation.
“Tumblr has helped people who pretty much could be interested in the most obscure subjects such as washboard collections or a bunch of epic fails in movies,” says Laroche about the broad variety of users.
Critics of Tumblr have expressed displeasure in the narcissistic tendencies of a variety of the sites members. Their concerns are about the notion of having a window for self-expression that reduces human interactions to the regurgitation of irrelevant information. This material is passed around from blog to blog and could be passed off as false originality.
“The idea of micro blogging is wonderful, but certain people on Tumblr fully function as filter for much richer material that took a lot more time and patience to achieve acclaim than a quick click to reblog,” expresses Noah Isenberg a professor of Screen Studies in the Media Studies department at Eugene College of Liberal Arts at the New School.
Isenberg has taken notice of blogs where parts of movies posted by bloggers are revered online with more zeal and attention then they had received during the original release period of the works. The aspect of a reblog allows Tumblr users to place a carefully crafted piece of art, such as vast works of photography and films on an individual blog where the generators of these pieces are sometimes not acknowledged. These images or movie clip often travel to many other accounts in a matter of seconds.
“I guess Warhol’s idea of 15 minute of fame can really breathe fully now that fifty people are able to grant a blogger enormous attention and the receiver of this Internet acclaim often ceases to maintain relevance within a short portion of a day,” explains Isenberg.
The model of the website zeros in on their ability to support large numbers of users in a rapid exchange of information. Included in this exchange is the redistribution of unauthorized content which represents a majority of the content hosted on Tumblr as well as many other social-websites such as, YouTube, Vimeo, Facebook, and Twitter. As a result many copyright lobbyist are now supporting legislation, such as The Stop Online Piracy Act otherwise known as SOPA. This threatens to enforce barriers on the Internet that have been compared to the censorship laws of China and Iran. The intentions of passing this bill are to have the sources of media that are privately owned blocked to all web users who do not have possession of the content and instill a barrier for those who try to pass it around the web.
“When I went on the internet to check my Tumblr, I got freaked seeing the site censored and then realized that they were doing this to make it mandatory for users to help fight this SOPA shit. The idea of this potential bill seems hypocritical of our country to enforce laws that defy the traditional liberties our country was built upon,” says Craig.
Tumblr is among the few websites that have outwardly fought directly against the SOPA legislation. Not only not only those with fetishized interests have utilized the broad nature of micro blogging on Tumblr. It has been a tool for the political campaigns of President Barrack Obama and news companies like NPR to assist in extending there outreach to web users.
“Despite the negative drawbacks to the viral spread of inconsequential material that looses its substance with each repost, Tumblr has proven to be a progressive leader in the unnecessary steps our government is taking in limiting freedom of expression, “adds Isenberg.